Share your knowledge with your peers.
NSA is always looking for new voices and seasoned professionals in the tax and accounting professions to contribute content to this online magazine. We accept articles on taxation, auditing, negotiating with the IRS, offers in compromise, and many other industry issues.
Practice management topics are also considered; everyone wants to know how to grow their business.
The material you share with us will reach a national audience, not just our members. It’s an effective way to begin making a name for yourself or building on your established reputation.
Heather Robinson has this to say about sharing your knowledge in her AccountingWeb article, 5 Ways to Market Your Services on a Small Budget:
Much of the value you offer current and potential clients is your intellectual capital—the thoughts, ideas, and knowledge captured in presentations, blogs and articles. If you currently make this available only to paying clients, consider giving it away. Sharing your knowledge freely demonstrates your expertise and helps to establish you as a thought leader.
You need not worry that giving your intellectual capital away will devalue your knowledge or offer potential clients the ability to DIY rather than pay for your services. Most professionals share their knowledge freely actually find the opposite to be true: giving it away leads to sales.
Keep Main Street Practitioner and NSA in mind as part of your marketing options in 2020 and beyond. Working with us is a win-win.
Contact James Crawford, NSA’s Communication Manager and editor, for more information at firstname.lastname@example.org.