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The connected economy is a phrase attributed to marketing expert Seth Godin. Economic value has shifted over the decades from

How to Deal with a Negative Online Review

Nowadays online reviews aren’t just helpful, they are expected. We see them everywhere from Amazon when buying a toothbrush to Read more

It’s amazing how many people “try” direct mail, and then proclaim that it doesn’t work. Unfortunately, most people’s idea of Read more

It should be noted that since 2009, every professional standard that an accountant might use has changed. Going back thousands

After tax season is an opportune time for accounting firms to review their client roster to ensure existing clients are

Your second-year associate, Tim, prepared 150 personal tax returns in his first tax season, but only 90 this past year.

Welcome back to a discussion on short-term rentals. Our focus in this two-part series is the non-traditional rental property. In Read more

Is it a Phishing Attack? Here are some Signs to Look for. A phishing attack is a common action by Read more

It’s a whole new world out there. As a consumer, you’ve almost certainly noticed the changes. Whether you’re part of

About 10 years ago, you would win the online marketing race by having a well-designed generalist website. Heck, it worked